Sales and Marketing/ Leasing Manager

Location: Waterloo, Ontario
Date Posted: 11-19-2012

Position Overview

The Sales and Marketing/ Leasing Manager manages tenant move-in and move-out processes, handles paperwork, evaluates applicants, and explains policies.  The incumbent leads and motivates a team of rental agents to facilitate the leasing process. The incumbent is also responsible for the continued growth of the business and liaising with university representatives.

Primary Responsibilities

  • Solicit new and existing accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication
  • Maximize revenue by selling all facets of the student accommodations, both orally and in written form to previous, current and potential clients
  • Handle account details so that all pertinent aspects of solicitation and closing are complete and documented
  • Develop and conduct persuasive verbal sales presentations to prospective clients
  • Prepare information for, meet with and entertain clients as deemed appropriate by potential business from that account
  • Attend trade shows, community events and industry meetings.
  • Execute and manage all new business ventures
  • Schedules showings of vacant units, advertises vacancies, and conducts tours.
  • Oversees a team of rental agents.
  • Designs and implements innovative marketing and advertising strategies.
  • Develops strong partnerships with local organizations and further increases company and product awareness.
  • Oversees facility upkeep, inspects and maintains units, public areas, and grounds.
  • Assists the manager with administrative tasks such as preparing budgets, collecting rent, and sending tenant notices.
  • Perform any other job related duties as assigned


  • 3+ years’ experience in Sales and Marketing, preferably within the housing/accommodation industry
  • Previous experience as a rental agent within the housing industry preferred
  • A Bachelor’s or College degree in a relevant discipline
  • Strong knowledge of Landlord Tenant Act
  • Ability to think critically and evaluate best possible solutions and procedures
  • Computer proficient in Word, PowerPoint, Excel and Outlook
  • Ability to work in a fast-paced environment, multi-task and prioritize
  • Knowledge of market trends, competition and key customers


  • Communication: Interacting and communicating (both written and verbally) respectfully and professionally both internally and with students
  • Problem Solving and Decision Making: Defining issues, examining alternatives and effects.
  • Creativity: Looking beyond tradition norms or methods to solve problems.
  • Time Management and Organization: Using time and resources optimally.
  • Business Savvy: Interpreting in advance the impact of decisions on others.
  • Coaching: Explaining expectations clearly and gaining agreement on actions.
  • External Customer Service: Understanding customer needs and provides the right solution.
  • Diversity Management: Treating all people fairly regardless of differences.
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